> parcelLab is the only truly global enterprise post-purchase software provider, enabling brands to increase top-line revenue, decrease operational costs, and optimize the customer
Parcel lab takes care of the post-purchase operations like order tracking, email notifications, delivery status updates, data processing and more so that businesses don't have to.
The data model is based on the [tracking](https://how.parcellab.works/docs/onboarding/data-model) - a data object having four fields for the delivery information. An order is
Once data is submitted, the platform starts an automated process where it groups the new trackings to their respective orders and starts listening for events like "dispatch",
"payment received" etc. to run custom actions. Each business can configure these events and actions so that they best match their operations. For example an "order created" event
could notify the customer that the order has started as well as deal with some other business logic in the background.
Their [order status page](https://how.parcellab.works/docs/track-and-communicate/order-status-page) is a convenient script that you can configure for your website. The script reads
the URL to find an order number so that it can fetch the most up-to-date information for that order and display it in an iFrame.
This system allows for a seamless, declarative event-based integration where the business takes care of the data and events (and sales) and parcelLab takes care of the rest.
This shows a nice UI that can be [customized](https://how.parcellab.works/docs/track-and-communicate/order-status-page/configuration#additional-options).